Waaaay better

I art directed this redesign of Wendy’s website as part of their brand refresh. Mouth-watering video, a nutritional calculator, and “Wendy-isms” all help tell their story of freshness, quality and value in an irresistible way. I also wrote the creative brief, estimated and the project hours, and presented concepts to the client.

ROLES
#artdirection #ui #visual #digital #design

AGENCY
Resource Interactive (now IBM iX)